Meta Launches New AI-Powered Smart Glasses Starting at $299, Competing Directly with Google and Apple
Meta unveiled its first in-house smart glasses line on June 23-24, 2026, featuring three styles—Fury, Adventurer, and Kylie Jenner's Starfire—starting at $299, marking the company's push into wearable AI as competition intensifies from Google, Samsung, and OpenAI.
New Meta Glasses Launch
On June 24, 2026, Meta introduced its latest smart glasses in collaboration with eyewear giant EssilorLuxottica, marking a significant step in the wearable tech market. The company unveiled a trio of AI Glasses—the Fury, the Adventurer and the Meta Glasses by Kylie—with the first two styles starting at $299 and the Kylie Jenner variant costing $399.
Strategic Shift from Ray-Ban Partnership
The Meta-designed glasses represent a departure from the co-branded spectacles the social media giant previously released with EssilorLuxottica's Ray-Ban and Oakley, though Meta still partners with EssilorLuxottica on certain aspects of the new glasses and continues to sell the Ray-Ban and Oakley models. This marks the tech giant's first pair of AI smart glasses unattached to an established third-party brand.
Market Position and Competition
Shipments of smart glasses surged by 167% in the first quarter of 2026 compared to the same period in 2025, with Meta dominating the space with 69.2% of the market. However, Meta will soon face more competition as Google and Samsung are collaborating on a new pair of AI glasses launching later this year with similar functionality. Meta announced a new line of AI glasses designed in-house, signaling a deeper push into the wearable technology that's become a new front in the artificial intelligence race.
Features and Voice Customization
The Meta AI companion app will launch with the Muse Spark AI update, and the company is adding 14 languages to its library of supported languages for live translation, including Mandarin, Korean, Japanese, Arabic and Hindi, bringing the total number to 20. One feature that sets the Starfire glasses apart from the Fury and Adventurer is that users will be able to select Kylie Jenner as the voice for their AI and all other spoken elements, with AI versions of Jenner's voice speaking throughout the experience.