Meta Launches Incognito Chat to Address AI Privacy Concerns
Meta introduced Incognito Chat, a private mode for conversations with Meta AI that doesn't store messages by default. The feature responds to growing consumer concerns about how AI systems handle personal data.
Meta's Privacy-First AI Move
Meta Platforms introduced Incognito Chat, a new private mode for conversations with Meta AI across its platforms, launching as consumer concerns grow around how AI systems store, train on, and surface personal information. Meta is positioning privacy controls as a competitive feature as AI assistants become more deeply integrated into messaging apps, smart glasses, and social platforms.
How It Works
Meta is rolling out an "incognito" mode in WhatsApp that lets users hold temporary, private conversations with the Meta AI chatbot; messages are processed securely, not saved by default, and disappear when the session ends. The feature includes built-in safety filters to block harmful responses and requires age verification.
Competitive Context
Rivals like Google's Gemini and OpenAI's ChatGPT already offer similar history-disabling or opt-out options, but Meta's move targets WhatsApp's massive global user base.